Intro to Strategic Science Communication

Scientists aren’t told to listen or empathize often- if ever.

In my talk, "An Introduction to Strategic Science Communication," I aim to demystify the why and how of effective science communication. As a postdoctoral researcher, lecturer, and biostatistician at UW-Madison, I've seen firsthand the importance of clear, engaging communication in conveying complex scientific concepts. I'll discuss the basic concepts of science communication, highlighting its role in fostering understanding and action. We'll delve into what makes communication effective and explore common fallacies scientists often use, like the assumption of human rationality and the knowledge deficit model. 

I'll share strategic tactics for science communication, including setting clear goals, active listening, demonstrating warmth and competence, and fostering self-efficacy. Drawing from my experiences as a Madison Moth StorySLAM Champion, improviser, podcast producer, and stand-up comedian, I'll provide insights into my personal approach to science communication. We'll also explore different types of science media and how to find the right fit for your communication style.